Social Media and Social Change; A Conversation with Rev MacInnes

starbucks

We have spent eighty-eight episodes of the Bella Buzz podcast discussing the impact of technology on our world. We have spent time analyzing the impact of social media on business, communications and personal connections, but not once have we discussed the impact of social media on survival …  until today.

Desiree and Joe are please to introduce the listening audience to Rev MacInnes. Rev’s story is well documented in the article that he wrote for Huntington Post called Starbucks Changed My Life: An Open Letter to Howard Schultz.  Rev reached out to Desiree after discovering her mutual Chicago connection and realized that she might be able to help him spread the word about his efforts to help others who are in a homeless situation.

It is a testament to social media that we can learn about Rev’s life story and for Rev to have the chance to communicate with luminaries from the Bill & Melinda Gates Foundation or celebrities such as Mila Jovovich.

With the help of Maegan Carberry, the story of Rev’s relationship to Starbucks was made public.  The gist of the story revolves around a period in his life when Rev needed to determine a place to stay warm between 7:00 am, when the shelter closed, and 9:00 am, when the library opened.  Most of the time Rev would visit the local Starbucks, spend some money from the gift card that he possessed, and use the wifi to work and access social sites.  As the funds on the card diminished and his concern grew about what to do, Rev turned to his Twitter followers to ask for advice. Not only did the group come through with advice, they offered to put some funds on the card so that he could continue to use the Starbucks as his “third place.”

Rev is building upon this concept and has incorporated the help of some interns to produce a grant for a research study that focuses on how “small things do great things.” A business outcome could be for a fund that would be directed towards helping a local individual in need.

Another entity that Rev introduces us to is Gifted Dreamers and Kristine Socall, who has tapped into Rev’s passion.

If you want to get directly involved in the work that Rev is doing, you can visit Change.org where he has set up a petition “calling on Howard Shultz, CEO of Starbucks, to partner with local community organizations and the global Twitter community to make Starbucks an even better place for those in the homeless community who depend upon it.”

You can find more of what is happening at Rev’s blog I’m From Nothing.  BTW, Rev is currently living in an apartment that is paid for via a program through H.U.D.

We thank him for his time today and for making an impact on others.

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Theme music for The Bella Buzz is Fallen by Digital Chemistry, available for download at the Podsafe Music Network.

You can subscribe to The Bella Buzz directly from iTunes by following this link, and we would be happy to receive listener feedback and ratings at The iTunes Store.

Going Mobile with Jamie Turner the 60 Second Marketer

Go Mobile Book Cover | The Bella Buzz podcast

We have looked into the future of technology and we have come to terms with the fact that it will surround us no matter where we are.  Our friend from earlier conversations about Social Media, Jamie Turner joins us to talk about his upcoming book, Go Mobile, due out in 2012.

Jamie is the founder of the 60 Second Marketer and the host of the Go Mobile conference. Jamie works with Hubspot on many ventures, and he and his co-author Jeanne Hopkins have decided to take the conference to numerous cities. Keep an eye out for it in your town!

Why Mobile? Gartner research predicts that by 2013 more people will be accessing the internet via mobile devices than by their computers.

We are looking forward to more and more devices providing near-field communication (NFC) capabilities. The recent release of the Apple iPhone 4s did not include this functionality, but applications such as Google Wallet and Visa payWave  are making this a reality.

We don’t want to limit ourselves to how we think about mobile in the sense of devices.  When you start to envision the capabilities of applications such as Ford Sync, you can see the progression of mobile technology integration.

One of the exciting features that Apple announced at the iPhone 4s event was the introduction of Siri, a voice interface with the phone. This hands free command and control, with highly capable artificial intelligence, is a significant step in the development of human and hardware interaction.

The privacy ramifications have to be a key part of the mobile and social conversation and Jamie addresses some of those in his book.

We thank Jaime for his valuable time.  For those interested in connecting with him you can find him on the 60 Second Marketer blog. You can also find his How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business at Amazon. Follow him on Twitter at http://twitter.com/60secondtweets.

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Theme music for The Bella Buzz is Fallen by Digital Chemistry, available for download at the Podsafe Music Network.

You can subscribe to The Bella Buzz directly from iTunes by following this link, and we would be happy to receive listener feedback and ratings at The iTunes Store.

Social TV Event; At the Intersection of TV and Social Media

Social TV Event | The Bella Buzz

We are pleased to have Eric Holtzclaw and Kevin O’Connor from User Insight as our guests on this episode of The Bella Buzz podcast. After many years of service conducting high quality user research for big name clients, they decided that it was time to put their experience to use on a topic that is quickly evolving right in our living rooms.  They invested their own resources to research how people interact with their televisions and related content.

The outcomes from that research will be presented on October 20th, 2011 at  The Social TV Event. Attendees, either streaming or in person, will have access to some of the innovators in this truly exciting space.

Many listeners to the podcast can relate to the fact that people are now participating in some form of social media interaction simultaneous to watching television. User Insight uses a broad definition of social media to include everything from text messaging to accessing major social networks. Participants were also taken off the couch and into the lab to preview some of the latest technologies that will be rolling out. Brands are interested in finding out how these social interactions take place and glean knowledge from User Insight in order to figure out how they fit in.

Content producers are also challenged with competing in the “four screen” environment.  The Social TV Event will provide some real world advice on how to develop compelling content that can capture attention, including insight from Dean McBeth who was the digital strategist behind the hugely successful Old Spice campaign. He is one of the many guest speakers attendees will hear from.

Desiree points out that the Oprah Winfrey’s Lifeclass App is breaking new ground in how the television and application world are merging.

A research outcome for User Insight has been the development of Personas.  These personas provide a cluster of users based upon behaviors and patterns of buying decisions, technology usage and even lifestyle choices.  Brands can use these definitions to determine best communication approaches.

Kevin and Eric have also initiated a unique approach to distributing information before, during and even after the event by incorporating Twitter MC’s, including Desiree. She and Krystelle Lorraine will be providing a direct perspective on the conversation via the #SocialTVEvent hashtag.

For more information about the event, visit the blog at SocialTVEvent.com.

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Theme music for The Bella Buzz is Fallen by Digital Chemistry, available for download at the Podsafe Music Network.

You can subscribe to The Bella Buzz directly from iTunes by following this link, and we would be happy to receive listener feedback and ratings at The iTunes Store.