Copyright and Social Media, How to Navigate the Waters with Rebecca Prien and Desiree Scales

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Have you ever asked yourself who really owns the content on your Facebook business page, Twitter feed or company Pinterest board? Wonder no more. Desiree interviews attorney Rebecca Prien from www.counseltocreativity.com on the latest issue of The Bella Buzz. Rebecca has studied copyright law and how it relates to company social media channels and has some interesting insights on what business owners should or shouldn’t worry about when using and sharing their content on social media. We cover Facebook, Twitter and Pinterest. This is an interesting interview especially for authors, artists and musicians who want to share their material with the world online.


 

Can’t see the video? Click here.

What are you particular views on sharing your content on social media? Are you ok with people sharing your creativity online or do you lose sleep at night worrying about copyright issues?

WOLFBogger Review: Rocketfish Keyboard iCapsule for iPad2

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Through my relationship as a Best Buy WOLFBlogger, I was given a chance to review the Rocketfish Keyboard iCapsule for my iPad 2 this month and received it for free. I’m actually typing out my post on it right now in my local coffee shop.

So far, I’ve really liked using the integrated Bluetooth keyboard. The keyboard even has some cool shortcuts including volume controls, copy, cut and paste buttons and a feature which locks the screen with one click. However, there is no Delete or End button which can be a pain for writers. I can also use my pictures as a screensaver with one click. The keyboard gives you the tactile experience some people crave when typing. It’s my favorite part of the entire case and I can type much faster with it than the iPads native touch screen.

The biggest downfall is the bulkiness of the hard shell case. With my iPad inside, it weighs almost 5 lbs. It’s also 10 inches wide and 1.4 inches tall which is actually bigger than my smallest netbook. However, it’s much more convenient than carrying around my apple keyboard and trying to juggle both when walking into a client meeting. When the case is closed, both the keyboard and iPad itself are protected from bumps and, God forbid, drops.

Another cool feature is the iPad automatically shuts off when the case is closed which is a great battery saving tool.

One other issue is you can’t use your iPad in portrait mode, only horizontally. That can be a big problem for designers like me who need to see the “big” picture of their work.

All in all I’ve received a lot of compliments on the look and design of the case when it’s opened and closed. People tend to think it’s pretty cool and it’s become a nice conversation starter.

I would recommend it to people who write a lot and take a lot of notes. College students would love using it in class and professionals can easily use it during meetings and pack it into a small briefcase with no issues. I’ll be using mine regularly and hope to write more blog posts in coffee shops with it in the future!

You can find the iCapsule here.

WOLFBlogger Review: Rocketfish PadPivot Go Anywhere Stand

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This year, we’re starting a new series of posts at The Bella Buzz. We’ll still be podcasting every week, but I will start doing technology product reviews aimed at our business audience. This will be a series in which I test the latest and greatest inventions aimed to save business owners time and money.

I’m honored to be a review blogger in the BestBuy WOLFBlogger Network. This week I’ll adds two reviews. The first is the Rocketfish™ – PadPivot Go Anywhere Stand.

When the stand was delivered by Best Buy in the mail a couple weeks ago, I really wanted to love it. I was given a free PadPivot for review through the WOLFBlogger program.

At first, I really did love it. It was a cool way to set your iPad on a counter or even your knee and use it while sitting at the perfect angle. It pivots a full 360 degrees and the pad that holds your tablet won’t let your tablet go anywhere. It’s stuck there once you attach it which is good. You have less of a chance of it dropping to the floor. Always a good thing for us clumsy folk. It made reading my knitting patterns easier while holding my knitting needles. I didn’t have to continuously adjust it like I do when it slips off my chair or legs. There is even a leg tether to keep it straight, but I did get some strange looks when I forgot it was attached and got up from the table.

My 80 year old father saw it and fell in love with the concept just as I had. So much so, he stole it from me for a week and used it himself.  The problem was, after that initial week, he stopped using it because he forgot he had it. Plus it was a pain to keep taking off the stand when he left the house and then reattaching it again. So it sat on the table unused. The fact is, I didn’t even miss it the entire week he had it. Another bad sign. To me that is death for a product.The PadPivot is still sitting on the coffee table unused for over a week. I might pick it up again with my next knitting project or when I am doing company research, if I remember. I might be a good gadget for bed-ridden people or those in a hospital. At home or in the office, I’m not so sure it’s very useful. I’ll definitely give it another go and try to rekindle our romance, but I have a feeling it might just end up in a drawer full of other “great idea” gadgets that really weren’t useful in the end.

You can find the product on the BestBuy site here. I was provided the PadPivot at no charge through the WOLFBlogger program for review and testing.

 

Why the iPad and iPhone Have Changed Web Design

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A sneak peek at the author's new iPad/iPhone friendly website.

As I was reading an article this morning on my iPad a CNN article popped up about How the iPad Changed 2010.”  There was a statement about how the iPad is actually changing how websites are designed. This couldn’t be more true from what I’ve personally seen with our own client sites this year. I thought I would expand on this idea. Here’s what I’m seeing:

Flash is dead (until they reinvent it). Flash is no longer considered a web compliant medium. If you have flash on your site, the iPad and iPhone will not show it. You’ll end up with a site that has empty space where the animation should be. Worse, if your whole site is in Flash, it will be completely invisible and no navigation will  render the site useless.

Websites will look more like apps. This is already happening to sites you visit on a regular basis. Look at Twitter’s recent major design transformation on an iPad or iPhone and you’ll see what I mean. The whole site looks like an application and is even better than it’s official iPad app, in my opinion. On the other hand, apps are designed more like the websites they represent. It’s all a matter of branding. Branding should be consistent including colors, logos and layout between both an app and its website.

Navigation is widgetized. If you look at an iPad application, you know exactly which buttons to push to get to where you need to go. Same with websites being designed to work on these platforms. There are more sections of information with larger buttons to get you where you need to go on websites which are iPad compliant. No more little text links to deal with which are hard to navigate with large fingers.

Video is sexy, images are beautiful. Site owners are investing in tools which will enable them to create HD video and images to set their site apart from the pack. Everyone knows it’s the images that really make a website shine. If your images are blurred, don’t kill your chances of making a good impression. Delete ‘em! Video will also continue to make strides on sites as it is a natural on the iPad and iPhone. A professional video on your site will impress more visitors than just plain text. If you can speak the words, why not videotape them being spoken by a company representative, or better yet, the owner? It will make a much more lasting impression.

So my question to you is, have you viewed your site on an iPad or iPhone yet? Are you afraid to see what you might find? I would encourage those who don’t own these devices to go to the Apple store and take a look. Why should you care? Over 9 million iPhones have been sold and this holiday season looks to add millions more to the 6 million iPads already out there. The most important marketing real estate right now is the mobile platform. If your own site doesn’t represent your company well on all popular platforms, you might think about hiring someone who can can change that.  (You might also look into creating an application that can further help your customers, but that’s another blog post forthcoming. Stay tuned!)

NOTE: Joe has been moving from Atlanta to Boston this week in the wet, icy cold weather and was not able to record the usual podcast. The Bella Buzz Podcast will be back next week with Desiree and Joe’s technology predictions for 2011.

“The Social Network” Inspires Another Post: 2 Simple Documents Would Have Changed Facebook History

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Justin DanielsI was sitting at my desk on Sunday and received an email from my lawyer, Justin Daniels, Wagner, Johnston and Rosenthal. We had just had our annual board meeting with him last week and I had suggested he go see “The Social Network.” Curiously, I opened the email and saw the movie inspired Justin to send me a blog post for The Bella Buzz. This post is about the two simple documents business owners fail to obtain when they share their ideas with vendors or business partners. Sometimes, it’s hard to ask people to sign a legal document for fear the other party will be scared off or won’t feel good about you but these two pieces of paper would have changed the entire outcome of Facebook as we know it today and saved a lot of heartache for all parties involved. Read on:

My wife and I saw The Social Network this past Saturday which tells the story of how the social website phenomenon Facebook started. Although I try to leave my law practice out of my weekend entertainment, the movie vividly highlighted how the story might have been very different had the protagonists created a non disclosure agreement and an independent contractor agreement.

The Winkelvoss brothers offer computer programmer extraordinaire Mark Zuckerberg a sandwich as they casually explain their idea for a social networking site they wish to call “Club U.” The site will allow Harvard students to follow other Harvard friends. They ask Mark if he can write the code for the site. Mark readily agrees, they shake hands and shortly afterwards Mark decides he can take the idea and do it better. This scene might have played out differently had the brothers trekked over to Langdell Hall where Harvard Law students study.  Had they done so, they might have insisted Mark sign a non-disclosure agreement for the idea prior to disclosing the idea to him. They, would have asked him to sign an independent contractor agreement where all the code he developed belonged to the Winkelvoss brothers. At the time they pitched the idea, the Winkelvoss brothers has no idea Mark might take their idea and start his own business. Does that sound familiar? In the movie, the Winkelvoss brothers came from a privileged background and had the financial ability and legal contacts to sue Mark Zuckerberg. Most of the time, however, entrepreneurs dealing with Fortune 500 companies have neither the means nor the time to fight these companies if their ideas are stolen.

Mark Zuckerberg starts his online site “The Facebook” and enlists the help of his friend Eduardo Saverin to start and grow the business. They have a conversation where Mark tells Eduardo that Mark will own 70% of the company and Eduardo will own 30%. A handshake deal among friends with nothing in writing. Later in the movie, Mark meets Sean Parker who tells Mark to move to Silicon Valley as that is where the action is to grow the business.  Eduardo does not like Sean and thinks Sean should not be part of the company. Mark successfully obtains a $500,000 angel investment and Eduardo is asked to sign some paperwork reincorporating the company in Delaware and giving him 35% of the company. Eduardo, without an attorney, signs the paperwork. Later Eduardo realizes he did not understand the fine print which allows the company to reduce his shares while the other founders shares are not reduced. Eduardo laments that he did not have a lawyer representing him he simply believed what the lawyers representing the venture capital company told him about owning 35% which was true. They simply chose not to tell him that he could be diluted later when additional investors put money into the company. This story echoes a familiar refrain: a business deal turns deadly as a result of the details when you fail to consider the “what if.” Here, the “what if” was if additional funds are put into the company, are the founding shareholders ownership reduced? The question wasn’t asked because Eduardo lacked intelligence, it went unasked because he did not have experience with venture capital firms and how their deals work.

Given all the mistakes that occurred and the money involved once the idea really took off, litigation inevitably ensued with the Winkelvoss brothers and Eduardo separately suing Mark Zuckerberg. At his deposition Mark’s arrogance and sarcasm become abundantly clear. Litigation is a lot like going to Las Vegas, the likability factor of the people involved and chance often trump the facts and the law. In the movie, a competent lawyer would have easily been able to paint Mark as an arrogant person who betrayed his friend’s trust as well as stealing an idea from other Harvard students. This factor, among others, persuaded Mark to write a 65 million dollar check to the Winkelvoss brothers and a separate astronomical sum to Eduardo and acknowledge him as a Facebook co-founder.

The Social Network highlights how well-intentioned entrepreneurs who trust their business partners watch helplessly as others capitalize on their ideas.  Friendship is also put to the test when they embark on a business venture with no written agreements then start to have disagreements on the direction of the company. A simple non disclosure agreement and a independent contractor agreement would have remedied the situation. Instead, the Winkelvoss brothers watched in horror as Mark Zuckerberg turned their idea into an international phenomenon and Eduardo Saverin, absent competent legal counsel, signed legal agreements that sealed his ultimate departure from the company.  Unlike most entrepreneurs who have their ideas stolen, the Winkelvoss brothers and Eduardo Saverin managed to obtain compensation for their efforts in Facebook’s creation. Most entrepreneurs who make these same mistakes are far less fortunate and find the lesson learned a very painful one emotionally and financially.