Desiree and Joe talk with an award winning video producer, Amani Channel on this week's episode of The Bella Buzz. The discussion centers around the use of video on web sites, things to consider when producing a video, as well as a little insight into Amani's background.
Amani has created a video podcast at My Urban Report.com spanning 170 episodes so far. He also serves in the role of host on Mediaconnection.TV (keep an eye out for Desiree's appearance in the coming week!). It all keeps him busy along with his position as social media evangelist at PBA.org where he is working on a project called Lens on Atlanta to be launched soon. We are glad to have him as a guest on the podcast.
Video is great for informing, educating and persuading an audience, so we all highly recommend the use of video for any web site. Bandwidth, computer graphics cards, compression algorthms, cameras and editing software have all converged to make producing a video a much more reasonable endeavor.
Right off the bat we get to the cost of producing video for small and medium sized businesses. As usual things depend upon the desired outcome, but as a rule of thumb in the video production world, a guideline in use has been $1000 per minute of finished video.
This budget number includes three phases of video production … Pre-production where the planning takes place including length, scripts, talent, music. The second phase is the production itself where crew is on location with lights, audio, extras on a scheduled day. The third and final stage is the post-production where editing takes place.
We have discussed during previous podcasts the use of a Flip camera and Amani has also found uses for this inexpensive yet versatile piece of equipment. He likes to use them on speaking engagements, how to videos or intimate interviews to capture an event and easily post to the web.
The challenge of monetizing content continues to exist for video on the web. Video intended to support the customer service or sales efforts of a small business are not going to face this challenge, but video sites for informational or entertainment purposes are going to need to determine the audience threshold for things such as pre & post roll or overlay ads if they intend to cover the costs of producing and hosting video.
We reiterate the fact that a good video on the web is 2 – 5 minutes long. Anything beyond that we run the risk of losing the interest of the audience. If there is enough content to produce something longer, analyze how it can be broken into multiple posts so that there is shorter videos and more posts to distribute.
Speaking of distribution, a service such as Tube Mogul will help to get that video placed onto website communities build around video and niche audiences.
Don't forget to consider the audio when you are creating a video. Terrible audio will destroy any great content that you have captured. Desiree recommends the Blue Tooth microphone for her Sony HD video camera. A Flip camera does not have an external mic or audio jack so be careful when using that device for capturing your message.
In the end, the key to any successful video is to concentrate on delivering the message as effectively as possible. High Definition footage, the best audio equipment possible, with the greatest talent will still have a hard time achieving the intended results if the message is not clearly defined. Know what you are trying to say and who you are saying it to, represent the brand … in the end the rest will start to follow.
Theme music for The Bella Buzz is Fallen by Digital Chemistry, available for download at the Podsafe Music Network.
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