We have looked into the future of technology and we have come to terms with the fact that it will surround us no matter where we are. Our friend from earlier conversations about Social Media, Jamie Turner joins us to talk about his upcoming book, Go Mobile, due out in 2012.
Jamie is the founder of the 60 Second Marketer and the host of the Go Mobile conference. Jamie works with Hubspot on many ventures, and he and his co-author Jeanne Hopkins have decided to take the conference to numerous cities. Keep an eye out for it in your town!
Why Mobile? Gartner research predicts that by 2013 more people will be accessing the internet via mobile devices than by their computers.
We are looking forward to more and more devices providing near-field communication (NFC) capabilities. The recent release of the Apple iPhone 4s did not include this functionality, but applications such as Google Wallet and Visa payWave are making this a reality.
We don’t want to limit ourselves to how we think about mobile in the sense of devices. When you start to envision the capabilities of applications such as Ford Sync, you can see the progression of mobile technology integration.
One of the exciting features that Apple announced at the iPhone 4s event was the introduction of Siri, a voice interface with the phone. This hands free command and control, with highly capable artificial intelligence, is a significant step in the development of human and hardware interaction.
The privacy ramifications have to be a key part of the mobile and social conversation and Jamie addresses some of those in his book.
We thank Jaime for his valuable time. For those interested in connecting with him you can find him on the 60 Second Marketer blog. You can also find his How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business at Amazon. Follow him on Twitter at http://twitter.com/60secondtweets.
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