Our guest on this week's edition of the Bella Buzz podcast is Chad Elkins. You may remember Chad from the conversation we had about regarding the excellent social media efforts he is conducting on behalf of The Oakland Cemetery in Atlanta. We are happy to have Chad back on the podcast with us to discuss Foursquare Day in Atlanta.
Foursquare is a location based application, which takes advantage of the social gaming excitement that has been most prevalent on Facebook. However in this case, Foursquare provides opportunities for real life customer acquisition and retention strategies for business. By checking in (identifying yourself as being present) at various locations, users can earn badges, points and even a classification as "Mayor." If it ended right there, it would be a fun game that did not have much relevancy. With a back end built for business, it provides opportunities for incentives to users for checking in, privileges for Mayors, and at even more sophisticated levels, deep analysis and actionable user data.
Foursquare users can see others who are in a location where they have checked in, or simply just the Tips (reviews) they have written about the place. Since this is a location based application, it may push specials and offers from nearby locales as well.
Chad was putting together a group of venues who would participate with offers during Foursquare Day in Atlanta and for many this was their first foray into the service, so this application is still in its very early adopter stage.
In celebration of the "global social media holiday", there were swarm parties hosted around the world where Foursquare users would gather to celebrate the event. The founders of Foursquare were gathered in New York City, while Atlanta guests attended an event at The Cheyenne Grille as seen in this coverage from MetroMix.
Rumors appeared recently that Yahoo was making a bid to purchase Foursquare, however these are the founders of the previous location based service DodgeBall that was purchased by Google but ultimately was discontinued.
There are some serious branding campaigns that are using the badge features of Foursquare including Starbucks, Bravo and The History Channel. Chad has a great story about using the History Channel tips on a pilgrimage to the famous magnolia tree from the home of the Atlanta Crackers, Ponce de Leon Ballpark.
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