Todd Eury, Executive Director of Pharmacy Technology Resource joins Desiree and Joe on this week's Bella Buzz podcast. Todd has established a fantastic niche as the "go-to" guy in the independent pharmacy industry regarding the implementation and use of Social Media and Web 2.0 technologies.
Before we get to Todd, we have a followup to the conversation on the October 13th Bella Buzz regarding Google Voice. Last night on the Google Voice Blog they announced portability for your existing phone number. It is not total functionality yet, but it does provide you with Google voicemail features such as message transcription and custom messaging per caller. Check it out!
Todd catches us up on how his business has taken off by focusing on a niche of the independent pharmacy and apothecary. Initially his social media efforts were implemented as a way to market his own services, but he has since adapted to include an educational element, where he is teaching his target market to take advantage of social media marketing.This is an excellent strategy in that it can be a challenge to champion the benefits of using new media tools to those that don't understand its significance.
America Pharmacist Magazine approached Todd about writing a 3000 word article regarding the use of these technologies in the industry. It worked out perfectly since he had already started developing an educational document on how to embrace social media as a community pharmacist. As part of his business plan he grabbed Pharmacyweb20.com as a location to start developing and posting his educational content.
Todd has the great approach for his clients in that he understands that social media must be part of, and complimentary to, an overall business plan and is married into traditional marketing tactics. He points out that the community pharmacist has already built a reputation of trust, has customers visiting the store in person, and can be easily transitioned to greater levels of customer service via the web through an "offline ask."
A challenge for any independent operator these days, whether pharmacy or other industries, is getting exposure to the most relevant information regarding marketing strategies. Todd is looking to establish a relationship with the Pharmacy School at Duquesne University in Pittsburgh to add an element of social media training into the curriculum.
The pharmacy industry is having initial discussions about how cloud computing will impact operations. There are many privacy concerns of course, and this delicate balance exists within the realm of the larger US health care conversation.
If you are in the industry, make sure to look for Todd at upcoming conferences where he is on panels and making presentations.
His various web locations you can find Todd at:
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