2011 Technology Predictions

2011 | The Bella BuzzRing in the New Year with our prediction show for 2011!  As a followup to last week’s look back at the predictions for technology in 2010, it’s time for Desiree and Joe to throw out some prognostications about topics we think we will be talking about throughout the year.

We invite you to share your own predictions in the comments.  Jot down a few ideas, listen to The Bella Buzz podcast in 2011, and in 12 months we’ll see how we all made out.

Without further ado, here they are:

1) Cloud computing will become even more powerful.

As expected, the Mac App Store will be launched on January 6, 2011. This form of distributing software has proven extremely successful on phones and tablet devices, so it’s only logical that a place for developers to sell their creations would work on the desktop.

Desiree explains an odd situation about accessing software from Microsoft upon becoming recognized as a Microsoft Partner, but the word going around is that they are also going to be looking at this form of distribution.

However, it’s not just getting your software from the cloud and doing away with the box and cd’s that we are talking about. We’re discussing the use of the cloud to actually run the software within the browser.  As an example, Quickbooks can now be fully functional in a web site instead of owning the software and loading it onto a hardrive.

Concurrently, the hardware that we are using can become very sleek since it will only handle the most critical computing requirements, allowing for extended battery life and drive speeds.  The announcement and beta testing of Chrome OS on various lightweight machines is pointed at this development.

2) Facebook will have numerous retail integrations.

Watch out eBay, Amazon, Buy.com and any other major online retail destinations, Facebook is coming!  With e-commerce solutions like Payvment ready to integrate into a Fan Page, the push is on to have a quick and easy way to convert individuals interacting with a brand into actual dollars.

Take a look at this page Grayce by Molly Sims.  Expect to see more and more merchandise for sale within the walls of the Facebook garden.  As an added bonus, by connecting with the Fan Page via the Like button, more discounts await.

3) There will be a growth of serious CyberCrime.

We never discuss the predictions in advance of the recording, and independently we both thought of this same, unfortunately distressing, expectation.

Circumstances of late seem to be pointing to the fact that there is a larger and larger element on the web who are willing to join in force for wreaking havoc.  The group that will go unnamed for fear of a simple Google Alert attracting the group to our discussion, and the ensuing retribution, has shown that they can bring even the largest players down.

The backlash over WikiLeaks, with threats for even more retribution, and even the announcement of hacking of user databases from Gawker Media give credence to the concern that we might be in for a bit of a bumpy ride.  It is up to every user to practice safe surfing habits in order to avoid getting caught up in the melee.

4) Many other social networks will appear.

Are they “Facebook light?”  The impact of social networking can be felt throughout our society, but in some cases a platform like Facebook can be too crowded, so requests for building niche sites has been pouring in.  Facebook Groups is a way to market to a particular set of people with common interests, but getting connected via other means could be upon us.

If the group has particular needs that cannot be supplied by a Facebook, such as security or privacy concerns, social networks catering to that niche will spring up.

5) Last but not least, by next Christmas web connected TV’s will reach critical mass in 2011.

We have started to see them come into the consumer electronics stores this past year, and even the Scales home is fortunate to have an Apple TV plugging into Netflix for the latest releases. Devices like the Roku box versus the Boxee Box versus Google TV are all devices that are trying to make their way into every living room.

The real challenge now is for the content producers to realize that by uncoupling their distribution from the current tiered packages of the large cable operators, they will actually be able to penetrate an audience better.  Good content will always win.  By eliminating the huge costs associated with the current models and focusing on the quality content that speaks directly to an audience, everyone has a better experience, from the advertisers to the consumers.


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  1. Lynda White says:

    Joe, this totally makes sense. It will be interesting to see how it plays out. I knew a long time ago that TV and internet would be one and the same.

  2. joemagennis says:

    Hi Lynda! There are some big time politics to be played out. Most cable companies have enjoyed exclusive geographic rights, but less exclusivity on the internet access side. Its in the best interest of the internet part of the company to converge, but not so great for the cable side .. so one division will be taking out the other division at the knees. Will be very interesting to watch.

    Thanks for listening to the podcast!

  3. RPamela says:

    I was catching up on the Bella Buzz this morning and thought… hasn’t one prediction already come to pass…the growth of other social networks. Isn’t that what Ning is all about? And of course other tools, like Joomla that help you create your social or member platform, but not as easily. I remember the flux of invitations to join various interest specific social networks and they all seemed to use the Ning platform. The great thing was that you supposedly only had to have one account to access them all. I even joined a few, then decided that I just couldn’t be involved everywhere and preferred one network, which seemed to be FaceBook because that’s where the majority of the folks were. The business pages allowed me to keep up with the happenings of the business & organizations and their followers, if they allow posting on their wall. Do you think the tree is moving to exclusivity or does it have more to do with the sites wanting a piece of the advertising pie?

  4. The problem with Ning is that its no longer free. I’m talking about social sites like http://www.ravelry.com. That’s a free site for knitters and other people who love yarn as much as I do. I think we’ll be seeing more in the way of local groups and groups gathering around ideas and hobbies or interests this year that will be like Facebook, free. I think people crave gathering around the fire with people of like minds. If someone does it as well as they did with Ravelry for your particular interest, odds are you’ll join. I don’t think the tree is moving, just growing new branches.


  1. [...] that’s for a future show. On this episode we take a look back at the episode we recorded on December 29, 2010 so that we can determine how well our prognostications went for [...]

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